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About Us

Interflora Australia has been operating across our country since 1954. Originally based in Adelaide, South Australia, we now operate out of Interflora House in Melbourne, Victoria. Interflora Australia is 100% Australian owned - via a licensing agreement, issued to us from Interflora in the United Kingdom.

Interflora Australia has been operating across our country since 1954. Originally based in Adelaide, South Australia, we now operate out of Interflora House in Melbourne, Victoria. Interflora Australia is 100% Australian owned - via a licensing agreement, issued to us from Interflora in the United Kingdom. 

Interflora is a public, unlisted company limited by shares, of which 100% of the shareholders are florists. So to be a shareholder, you must have a floristry business. For nearly 70 years, we have been helping our customers buy the widest range of floral and hamper gifts in Australia; delivering to more areas within our country than any other floral service and all done through our network of 700 locally based florist shops, run by a florist. We do not have warehouses where flowers are simply boxed, posted, and have a shelf life of 2 days. Our flowers come through our network of florists. For this reason, our customers can be sure they are helping a local floristry business and a local business owner when they make a purchase from Interflora Australia.

Our Customer Support Centre (call centre) is based right here in Australia; in Melbourne. Whether our customers are calling to place an order, ask a question about an order, to fix up a mistake they made online, or any other reason, our Customer Support Staff are here to provide you with as much help as possible. Interflora Australia is not an online series of names masquerading as a company, we are here to support you online, in person, or via email. We stand behind our product with the worldwide Interflora guarantee. 

Who is Interflora and what do we do?

The name Interflora is synonymous worldwide with the language and sentiments that only flowers can express.

Interflora is not only the world's largest flower and gift delivery company - servicing nearly 150 countries through 50,000 local florists; 700 of whom are right here in the suburbs, regional towns and rural areas of Australia. We are also the world's longest serving flower delivery network, with a worldwide history of over 100 years. Right here in Australia, for nearly 70 years we have been helping our customers buy the widest range of floral and hamper gifts in Australia; delivering to more areas within our country than any other floral service.

Used since our inception, the Mercury Man symbol is recognised worldwide as a symbol of swift and timely delivery and the very best quality handcrafted floral gifts. A florist shop displaying the Mercury symbol is immediately identified as having floral and hamper products backed by the world's leading gift delivery brand.

We deliver flowers, hampers and gifts, virtually anywhere, anytime, and for any occasion.

Orders sent within Australia or to anywhere in the world are through Interflora's Australian Headquarters in Melbourne. These orders are sent to our member florists to ensure that fresh flowers are expertly handcrafted by a local florist and delivered with care to the recipient. Interflora's integrity is supported by the "Interflora Guarantee" which guarantees "the freshness, flower quality and value of each Interflora order".

Sending Flowers Overseas - Interflora's International Flower Delivery Service

Your loved ones might be overseas, but that doesn't mean you can't show you're thinking of them by gifting them fresh flowers. As the largest and longest serving international flower delivery network, you can rely on us to make them feel special, wherever they are. With Interflora, you can send fresh flowers around the world thanks to our international network of florists, including FTD (USA/Canada), Interflora UK, Interflora NZ and Fleurop (Europe).

The famous Mercury man logo, used by Interflora the world over, has been a symbol of flower delivery for almost one hundred years and continues to be a mark of quality and service. You can be assured that your gift is still created and fulfilled by one of our local expert florists. They'll make sure the finest local flower varieties are arranged with care and look amazing upon arrival.

How sending flowers started in the beginning....

One of the nicest ways to express a personal message is to; “Say it with flowers".

Almost 100 years ago, expressing personal messages through flowers wasn't easy, with transportation issues getting in the way of the sender and their florist. At the time, florists on different sides of towns exchanged orders at flower markets and made their financial settlements based on their personal relationships.

The relaying or exchanging of orders by wire began operating in Germany in 1908 and in America as early as 1910. The growth of relaying flower orders from one florist to another accelerated, but not to any great extent. This was until World War II when troops away from home added impetus to sending flowers by wire.

Worldwide growth

Once the war was over, florists on both sides of the Atlantic recognised that a formal agreement would be necessary to develop the interest generated through the war years into a peace-time venture. On July 22nd 1946, representatives of America, Britain and Europe met in Copenhagen, Denmark to create Interflora Incorporated as it is known today. It is interesting to note that part of the original agreement stated; “for our respective associations we pledge to further its interests so that the world may be better served and the friendship of nations cemented through the medium of flowers". Interflora Australia was incorporated in Adelaide in 1954 and quickly grew to cover the entire country of Australia.

Today we continue this legacy, delivering messages of love, congratulations, sorrow, and best wishes within Australia, and around the world. Our excellence has only strengthened throughout our history and into the future as we continue to “Say it with flowers".

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Interflora Australia has been operating across our country since 1954. Originally based in Adelaide, South Australia, we now operate out of Interflora House in Melbourne, Victoria. Interflora Australia is 100% Australian owned - via a licensing agreement, issued to us from Interflora in the United Kingdom...