About Us

About Us

With nearly 100 years of experience in delivering flowers, Interflora prides itself on being the largest and most renowned flower delivery network, as well as one of the world's most recognised and trusted brands.

Who are we and what do we do

The name Interflora is synonymous the world over with the language and sentiments that only flowers can express.

Interflora is not only the world’s largest flower and gift relay company – servicing nearly 150 countries through 50,000 member florists with 900 of them in Australia – we are also the world’s longest serving flower delivery network. For over 60 years in Australia, we have enjoyed a reputation for excellence.

Used since our inception, the Mercury Man symbol is recognised worldwide as a symbol of swift and timely delivery and the very best quality handcrafted floral gifts. A florist shop displaying the Mercury symbol is immediately identified with our reputation as the world’s leading floral relay brand.

We deliver flowers, hampers and gifts, virtually anywhere, anytime, and for any occasion.

Orders are placed within Australia – or sent from Australia to anywhere in the world through Interflora’s Australian Headquarters in Melbourne. These orders are sent to our member florists to ensure that fresh flowers are expertly handcrafted locally and delivered with care.

Interflora’s integrity is supported by the “Interflora Guarantee” which guarantees “the freshness, flower quality and value of each Interflora relay order”.

Sending Flowers Overseas - Interflora's International Flower Delivery Service

Your loved ones might be overseas, but that doesn’t mean you can’t show you’re thinking of them by sending a personal gift of fresh flowers.

As the largest and longest serving international flower delivery network, you can rely on us to make them feel special, wherever they are. With Interflora you can send fresh flowers around the world thanks to our international network of florists, including FTD and Fleurop.

The famous Mercury man logo, used by Interflora, FTD and Fleurop has been a symbol of flower delivery for almost one hundred years and continues to be a mark of quality and service.

You can be assured that your gift is still created and fulfilled by one of our local expert florists. They’ll make sure the finest local flower varieties are arranged with care and look sensational on arrival.

In the beginning…..

One of the nicest ways to express a personal message is to; “Say it with flowers”.

Almost 100 years ago, expressing personal messages through flowers wasn’t easy, with transportation issues getting in the way of the sender and their florist.

At the time, florists on differing sides of towns exchanged orders at flower markets and made their financial settlement based on their personal relationship.

The relaying or exchanging of orders by wire began operating in Germany in 1908 and America as early as 1910. The growth of relaying flower orders from one florist to another accelerated, but not to any great extent.

This was until World War II, when troops away from home added impetus to the sending of flowers by wire.

World-wide growth

Once the war was over, florists on both sides of the Atlantic recognised that a formal agreement would be necessary to develop the interest generated through the war years into a peace-time venture.

On July 22nd 1946, representatives of America, Britain and Europe met in Copenhagen, Denmark to create Interflora Incorporated as it is known today. It is interesting to note that part of the original agreement stated; “for our respective associations we pledge to further its interests so that the world may be better served and the friendship of nations cemented through the medium of flowers”.

Today we continue this legacy, facilitating the delivery of messages of love, congratulations, sorrow, and best wishes around the world.

Our excellence has only strengthened throughout our history and into the future as we continue to “Say it with flowers”.

Our international network